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Old 11.07.2007, 05:31 PM   #1
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Old 11.07.2007, 05:44 PM   #2
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why do people treat starbucks as the "ultimate mainstream lifestyle brand?"

It is just a place to get coffee.
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Old 11.07.2007, 05:44 PM   #3
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Old 11.07.2007, 07:17 PM   #4
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i swear i haven't encountered any real person that's not in the media who are actually upset about it. jeez, it's just a dumb compilation, it's going to have chloe fucking sevigny writing some crap about how she included kool thing or dirty boots because it reminds her of summer of '91 or some shit.

but all publications, whether they are online or physical are like "all their fans are crying sell out" when probably ten out of us, from the OFFICIAL SONIC YOUTH FORUM, did in the first place.
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Old 11.07.2007, 09:02 PM   #5
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Dude, I'll sip on my latte with the comp in the corner of the room while jamming away at Kool Thing on Guitar Hero. I don't give a fuckckckckckckck.
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Old 11.08.2007, 12:32 AM   #6
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People still upset? This is not a fucking big deal. We all do shit for money, get over yourself people. By the way I am drinking my cup of coffee that I got from starbucks.
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Old 11.08.2007, 12:43 AM   #7
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Here's how it works: if it truly offends you, boycott Sonic Youth and shut the fuck up. If not, bring on the frappuccinos!
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Old 11.08.2007, 01:00 AM   #8
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Not too sure why so many are upset over this. I'm a little dissapointed with T but he's allowed to do what he wants.
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Old 11.08.2007, 01:21 AM   #9
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Quote:
Originally Posted by Everyneurotic
it's going to have chloe fucking sevigny writing some crap about how she included kool thing or dirty boots because it reminds her of summer of '91 or some shit.

Actually, I believe that Chloe Sevigny wrote about The World Looks Red.
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Old 11.08.2007, 02:15 AM   #10
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Nothing terribly exciting in the article, but I like the comments section underneath. It felt like a home from home.

I wish SY would do more commercialised shit. I want a 2008 calendar to hang on my kitchen wall, and a diary for my desk, with Thurston's entries already filled in: 5th january - do improv thing w/ local guys... 8th february - dentist... 23rd February - personal appearance @ starbucks in leafy surrey... et cetera...
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Old 11.08.2007, 06:33 AM   #11
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Quote:
Originally Posted by Rob Instigator
why do people treat starbucks as the "ultimate mainstream lifestyle brand?"

It is just a place to get coffee.
You're clearly not a hipster. Now where are my white belt and skinny jeans?

By the way: nice art (re: your sig)!
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Old 11.08.2007, 07:10 AM   #12
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fuck it. ive said it before and ill sy it again. its the year 2007, and who really gives a shit! its still sy............ all pretentious im-too-cool-for-this- bollocks.......
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Old 11.08.2007, 08:00 AM   #13
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Ive got the Goo poster, mug and album, and i know someone with the Tshirt so i could pretty much turn Sonic Youth into the ultimate lifestyle brand.
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Old 11.08.2007, 08:43 AM   #14
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I want the Daydream Nation debit card. They only charge 2.1 % interest on overdrafts of over £ 2000.
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Old 11.08.2007, 08:47 AM   #15
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Quote:
Originally Posted by rappard
You're clearly not a hipster. Now where are my white belt and skinny jeans?

By the way: nice art (re: your sig)!

Martin and I have battled the hordes of filthy hipsters in years gone by. Filthy fucking hipsters...
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Old 11.08.2007, 09:19 AM   #16
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Quote:
Originally Posted by Rob Instigator
why do people treat starbucks as the "ultimate mainstream lifestyle brand?".

because there are too many fucking business grads out there who need to overanalyze everything in terms of marketing.

I'm looking frward to seeing the 'bucks checkout area covered with the SY promo material - their vids on the plasma screens required now at the stores.

Why, I'm enjoying a strong cuppa 'bucks right now. And the odor of dry cleaning chemicals in my sweater...
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Old 11.08.2007, 10:28 AM   #17
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Quote:
Originally Posted by Everyneurotic
i swear i haven't encountered any real person that's not in the media who are actually upset about it. jeez, it's just a dumb compilation, it's going to have chloe fucking sevigny writing some crap about how she included kool thing or dirty boots because it reminds her of summer of '91 or some shit.

but all publications, whether they are online or physical are like "all their fans are crying sell out" when probably ten out of us, from the OFFICIAL SONIC YOUTH FORUM, did in the first place.

Trust me, a few fo my friends were pretty up in arms about the whole thing. I could've slapped them to be honest.
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Old 11.08.2007, 10:45 AM   #18
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[quote=Everyneurotic]it's going to have chloe fucking sevigny writing some crap about how she included kool thing or dirty boots because it reminds her of summer of '91 or some shit.quote]

Hahahahaha. Best! Best!

Who fucking cares already? Buy it or don't. I'm going to.
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Old 11.08.2007, 10:50 AM   #19
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Quote:
Originally Posted by the ikara cult
Ive got the Goo poster, mug and album, and i know someone with the Tshirt so i could pretty much turn Sonic Youth into the ultimate lifestyle brand.
i've got the pin badge and the skateboard.
i don't see how starbucks are a lifestyle brand seeing as they only make coffee. it's not like they have an airline and branded soft drinks and fitness clubs.
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Old 11.08.2007, 10:58 AM   #20
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Quote:
Originally Posted by h8kurdt
Trust me, a few fo my friends were pretty up in arms about the whole thing. I could've slapped them to be honest.

i bet those friends read pitchfork or some other publication religiously.

the whole "lifestyle" thing is not something reflected to the public (at least not yet), is a strategy and company mission...that or they are just justifying their own success and try to describe their public.

hole in the wall, overpriced coffee shops have more "lifestyle brand" than starbucks; they are as much a lifestyle brand as mcdonald's is.
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