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You'd definitely turn down tons of money to have a song you wrote be heard by tons of people in a harmless advertisement? That's respectful but... uhhh...
The point of making music is to make yourself happy with music. Of course, most people want to reach a broad audience... unless you're Jandek, most bands want to advertise to an extent. This is just part of the "Bizness".
I highly doubt people are going to think of jeans every time they think of Sunn because of a 30 second snippet from a 15 minute song.
Rob, would you shut down the people who make fanmade music videos and post them to youtube? "Oh noes, my music is overlayed over some anime bullshit, IT'S ALWAYS GOING TO BE ASSOCIATED WITH IT! IT HAS A MILLION HITS, TOO -- FUCK THE GUY WHO MADE THIS GAY SHIT!"
Most bands are just happy to have their music heard, in any context or capacity, regardless of the situation...
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