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Originally Posted by pokkeherrie
I think compared to the ATP weekends I saw the most music during the In Between Week, because there was only one stage and barely 100(!) people in attendance... I don't think ATP are ever going to do that again, they must have lost money.
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I wouldn't surprise me if they got the venues etc for cheap as chips; knowing there wasn't that many tickets sold probably cuts down on security costs. The site probably makes money on beer sales and other such sundries, and I'd imagine the costs of the bands, who weren't top-drawer expenses, were likely consolidated in the other two weekends (two gigs would probably cost only slightly more than one). So it wouldn't surprise me if they turned a profit off of this, regardless of the low turnout.
I don't know why I obsess over costs like this, it's not like I'd ever do anything so foolhardy as actually plan a festival.