^^ yah, have you noticed apple is in EVERY movie? nobody uses pc's in movies (except maybe the bad guys. hence "apple=cool".
yeah apple was struggling to break the 3% market share but since the imac they've been macking a comeback (no rhymes intended)-- superb industrial design is sure a part of the equation. but they've been able to parlay the success of the ipod into a bigger market share for their machines (even "cooler" now), and now cellphones. $200 cheaper today.
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