|
not quite, if you remember correctly (and if not, browse thru any business/entrepeneur/newstimeweek magazine so they can remember you), apple was going thru a big crisis before they hit on the ipod...it was an executive decision for them to expand to audio.
but yeah, i see your point, you are right, marketing didn't happen thru advertisement, yet it played a role in it with a) branding, giving it the seal of approval by a top notch computer company that understood (in the minds of the consumers) mp3 technology as opposed to a plain electronics company and b) the design of the piece itself, if marketing had something to with, which i can bet my ass they did.
also, a BIIIIIIIG part of their success has to do with itunes, having a cheap "network" a la napster to work in tandem with the ipod; it's debatable if this was a marketing decision.
but, their advertising campaign just reinforced the other factors, they weren't the selling points, it just helped them creat an enviroment for their product (dressing it in cool clothes), had they gone with another type of campaign, it wouldn't have hurt the popularity of the ipod.
|