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the apple guys have a great product (from a demand/offer point of view, not qualitywise, that's independent from it) that arrived at the right place and the right time, it basically sells itself; they just dressed it up nicely (of course, a bad marketing/advert campaign would have lost them some momentum and shit like the iphone would not have hit, but still, it wasn't like it's because marketing itself sold ipods).
wow, it's been a while since i've talked marketing, i should take my college friends hostage, get them in a rinky bar, tank 'em up on booze and let rip.
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