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Originally Posted by Dead-Air
Really, the fault lies with the British "indie" charts in Melody Maker and the like, which long ago became a barometer of what was aimed at the "indie" market rather than what was produced by people independently.
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That is probably the main reason why this confusion about the term ever began. The word "indie" was more commonplace overseas, where in the UK and Japan, it was common in the early 80's. And many of the bands topping those charts were marketed to Americans on U.S. major labels.
But nowadays, to crow about the word "indie" or even "no wave" like it is too precious to become diluted or to let its definition drift from its original meaning, it just seems ridiculous. You can try to write a best-selling book to reframe the definition. Good luck making everyone read it!
You can hold onto these words like you own them. Just like good music!