to say the cream rises to the top in jazz needs to be put in perspective, and that is that jazz has had far longer than rock to be assessed and reassessed, allowing the greats to be hailed and the chaff to be forgotten. but look at contemporary jazz and wynton marsalis is the currently the most famous contemporary jazz musician in the world. unless you count nora jones or jaime cullum. and who remembers or talks about the white rip-off jazz groups of the 30s and 40s in the same way they talk about duke ellington or count basie?
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