De Laurentis biggest mistake was hiring Lynch. De Laurentis' only real experience with sci-fi prior to Dune was Barbarella and Flash Gordon and I think he saw Dune running along similar lines: very ott, campy, trippy. The kind of thing he would've no doubt given to Fellini a decade earlier. It wouldn't have been the film devotees of the novels would've wanted but it would've been so different to the books it probably wouldn't have offended them too much, either. and I think it would've ended up a great fun movie. Far better than the one that Lynch (who was never the right man to deliver that vision) ultimately produced.
After Fellini, Jodorowsky was the right man all along but we all know the story there.
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