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Originally Posted by Severian
I feel like Common's album was almost predicated on a loss for Trump. Its title, content, even the album art (which to me resembles Trump wigs dissolving into the faces of black women) seems to be a reaction to Trump's aggressive push toward a more overtly racist, sexist culture. I remember thinking, "This is what I need to hear right now, but it would sound so much sweeter if things had gone differently on Nov. 8."
The cause feels a bit lost now. The same was true of the Tribe album, which I think also based itself at least partially on the presumption of an HRC win. But with We Got it From Here..., the album itself was an unlikely triumph, and that helped. But ultimately I think Common is a known entity at this point. He won't release major hits, or go multi-platinum, but his fan base will buy whatever he drops without question, so Def Jam doesn't have to worry or think much about promotion.
Isaiah Rashad could have definitely used a boost though. His album was very strong, and deserved more backing from TDE. Poor guy. Destined for cult status it seems.
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I didn't really think of Common's album this way but it totally makes sense and I can see it now. Woah.
And yeah, for some reason I can't imagine Isaiah blowing up on a mainstream scale. Although he's great I just don't see him as very marketable.