Apparently they opened it in hoxton 'cause they reckon the area lacked a boutique like that. They stock nice clothes, but it's very pricey.

is it new?

It can't be 'cause the magazine i found out about it from is over a year old, so it's been there for a while. Also, they are kind of established now, or at least that's the impression i got from following the fashion week. They both worked their arses off too, plus Philp Start is someone who has a good reputation in the industry for delivering the goods. On the article it mentions that when they started out both of them couldn't stop talking about the business even at bed time, so they forced themselves to shut up or find other conversation topics.

Wouldn't it make more sense to just shut up and let his music do the talking?

I don't mind a good rant, but geez...