that ad has the new interpol, macy gray, nelly furtado, sonic youth,

And new Beastie Boys..

it also has that horseshit album by feist.

still, macy gray is the main one they are putting as a selling point.

Do they think a person actually exists who has both Macy Gray and Sonic Youth and Interpol and The Beastie Boys and Nelly Furtado all in their collection?

Nobody reply with 'I do, not all of us listen to just one SCENE blaaah' because if you do, just shut the fuck up and stop trying so hard to be 'eclectic'.

no, it's meant to apply to different people from different segments of their target audience.

target audience: mainstream music fans who afford the itouch thing.
segments: dancy pop fans, "indie" rock fans, alternative hip hop fans, etc.

the reason that macy gray is the main image in that add is because she's the one who's sold more records and applies to more people...in theory. either that, or they have some really old market studies telling them so.

compulsive downloaders, perhaps.

macy gray appeals to the LADIES

wait. i had interpol, beastie boys, nelly furtado, and sy all at once.

so the fuck what?

macy gray = hate? how so??

i dont hate them-- i guess im a little burned. my first computer ever was a mac classic and i loved it. but i feel apple let me down inm the 90s and i still can't justify going back. as for ipods/iphones/etc i do appreciate the design but i won't abandon critical thinking in the name of hype. the day i am allowed to instal mac OS on any hardware of my choice however i will make sweet love to apple again.


ha ha, maybe in general, but the apple guys are REALLY GOOD at their job.

[quote=Everyneurotic]no, it's meant to apply to different people from different segments of their target audience.

target audience: mainstream music fans who afford the itouch thing.
segments: dancy pop fans, "indie" rock fans, alternative hip hop fans, etc.
/quote]

bingo


GENIUS

besides, she looks great in that picture.

macy gray totally = apple.

the apple guys have a great product (from a demand/offer point of view, not qualitywise, that's independent from it) that arrived at the right place and the right time, it basically sells itself; they just dressed it up nicely (of course, a bad marketing/advert campaign would have lost them some momentum and shit like the iphone would not have hit, but still, it wasn't like it's because marketing itself sold ipods).

wow, it's been a while since i've talked marketing, i should take my college friends hostage, get them in a rinky bar, tank 'em up on booze and let rip.

no, i was discussing their marketing & choice of photo, since everyneurotic was saying it was a bad choice. i think it's a good choice for selling the thing.

funny cheeto mentions she appeals to women, because most gadget freaks of the male gender have started complaining the ipod touch lacks the large hard drive-- on the other hand, female buyers may not care so much about the size of their cocks, & might be more inclined to purchase this fine toy. featuring macy gray is a smart move in more ways than one.

--

added later:


yeah but other companies have a product that is perhaps as good and offers a better value for the money, yet they have not been successful at marketing it the way apple has. apple's marketing is pure genius. the fuckers are in everybody's mind. somebody should hire them to elect the next president.

dude, just get the cheapest thing you can find.

not quite, if you remember correctly (and if not, browse thru any business/entrepeneur/newstimeweek magazine so they can remember you), apple was going thru a big crisis before they hit on the ipod...it was an executive decision for them to expand to audio.

but yeah, i see your point, you are right, marketing didn't happen thru advertisement, yet it played a role in it with a) branding, giving it the seal of approval by a top notch computer company that understood (in the minds of the consumers) mp3 technology as opposed to a plain electronics company and b) the design of the piece itself, if marketing had something to with, which i can bet my ass they did.

also, a BIIIIIIIG part of their success has to do with itunes, having a cheap "network" a la napster to work in tandem with the ipod; it's debatable if this was a marketing decision.

but, their advertising campaign just reinforced the other factors, they weren't the selling points, it just helped them creat an enviroment for their product (dressing it in cool clothes), had they gone with another type of campaign, it wouldn't have hurt the popularity of the ipod.

^^ yah, have you noticed apple is in EVERY movie? nobody uses pc's in movies (except maybe the bad guys. hence "apple=cool".

yeah apple was struggling to break the 3% market share but since the imac they've been macking a comeback (no rhymes intended)-- superb industrial design is sure a part of the equation. but they've been able to parlay the success of the ipod into a bigger market share for their machines (even "cooler" now), and now cellphones. $200 cheaper today.

yeah, that's an industry in decline making the smart choice to relaunch itself, something that's not new for them.

they really know how to apply the right strategy thru the right channels, normally using mass media advertisement as a suport medium. now THAT'S a marketing department.

thing is, nobody does it anymore, it's just these guys and geico (in the u.s.)

I <3 PC's
Macs can suck it.

(I could not live without my'pod though).

The Iphone just plain does not do everything it is advertised to do. apple knows this and is cutting prices to try to sell all the ones they have in back stock, until in 6 months or so they will iintroduce the new and improved iphone that will have the glitches worked out.

i don't know...my iphone does pretty baller shit.